Rumble in the juggle

Feuer, Jack
May 2006
Daily Variety;5/15/2006, Vol. 291 Issue 31, pA1
Trade Publication
The article reports on the strategy employed by producers of "Mission: Impossible: III" to promote their theatrical premiere in Southern California. As a way of promoting, Paramount Pictures Corp. has stationed over 4,000 boxes of digital music that play the iconic MI song when opened. The colored wires of the boxes were sticking out thus leading other people to report about bombs. Although for some it was an annoyance but for Paramount it was just a piece of Hollywood publicity stunt.


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