TITLE

CHANNEL SWITCHING

AUTHOR(S)
Clarke, Steve
PUB. DATE
May 2006
SOURCE
Daily Variety;5/15/2006, Vol. 291 Issue 31, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the decision of ITV Corp. director of television Simon Shaps to offer a plan for modernization in Great Britain. He talks about the significance of taking more creative risks. The company spends millions of dollars on television drama needed to be channeled into the best writers. The company has performed erratically in recent years as its audience share slumped and too many shows failed to excite the public. Significantly, Shaps' job is on the line unless the company's performance improves.
ACCESSION #
20902168

 

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