GM drives VOD 'Survivor'

Learmonth, Michael
May 2006
Daily Variety;5/15/2006, Vol. 291 Issue 31, p6
Trade Publication
The article focuses on the decision of General Motors Corp. to sponsor a video-on-demand service for the reality television show "Survivor." The company is sponsoring video services in Baltimore, Chicago, Detroit, and Philadelphia. The broadcasts will show three commercials and that spots will direct viewers to the GM Showroom, a Comcast Corp. channel. The sponsorship is part of Comcast's effort to target local advertising.


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