TITLE

Cable Hispanic Upfront Looks 'Gigante'

AUTHOR(S)
Reynolds, Mike; Clemens, Luis; Moss, Linda; Umstead, R. Thomas
PUB. DATE
May 2006
SOURCE
Multichannel News;5/22/2006, Vol. 27 Issue 21, p18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the benefits of the adoption of the Nielsen Television Index by two big television broadcasters and the continued proliferation of cable services in boosting the Hispanic advertising market in the U.S. Total revenue garnered by services owned by Univision Communications Inc. and Telemundo Networks and other cable networks in 2005; Estimated annual buying power of Latinos; Business strategies of top cable operators.
ACCESSION #
20902151

 

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