Comcast's Summer of $69

Donohue, Steve
May 2006
Multichannel News;5/22/2006, Vol. 27 Issue 21, p2
Reports on the decision of the New England division of Comcast Corp. to reduce the monthly rate for a bundle of basic video, highspeed Internet and telephone service to just $69 per month for subscribers that transfer to their rivals. Goal of the business strategy; Subscribers eligible for the service; Services included in the package; Competition faced by Comcast from rivals.


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