TITLE

NBC sked a test of the West

AUTHOR(S)
Adalian, Josef
PUB. DATE
May 2006
SOURCE
Daily Variety;5/15/2006, Vol. 291 Issue 31, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the new scheduling process initiated by National Broadcasting Co. Inc. CEO Jeffrey Immelt in the U.S. The scheduling process was initiated by executive Kevin Reilly wherein he had conducted pilot screenings and early schedule meetings with the presence of East Coast executives. Furthermore, it is believed that Immelt instigated the changes since the old process left it unclear who was responsible for the performance of the primetime schedule. The author discusses the highlights of the changes made.
ACCESSION #
20900941

 

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