TITLE

BATTLE OF THE NETWORK STARS

AUTHOR(S)
Peyser, Marc
PUB. DATE
May 2006
SOURCE
Newsweek;5/29/2006, Vol. 147 Issue 22, p56
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article discusses a convention of television executives and advertising representatives in New York City. Television executives from NBC, CBS, FOX, UPN, and ABC developed presentations for advertisers that included celebrity guests, such as Carrie Underwood and Mariah Carey, in an attempt to solicit advertising contracts before the start of the 2006 fall television season.
ACCESSION #
20890976

 

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