Lincoln says early numbers showing LS is luring newcomers to the brand

Halliday., Jean
July 1999
Automotive News;7/19/1999, Vol. 73 Issue 5829, p6
Trade Publication
Reports on the sales performance of Lincoln's LS automobiles as of July 19, 1999. Sales to customers who have not purchased a Lincoln car before; Company's expansion of its marketing strategies.


Related Articles

  • Detroit spy report. Dunne, Jim // Popular Mechanics;Mar96, Vol. 173 Issue 3, p30 

    Presents news from America's automobile industry. Changes to the Lincoln Mark VIII; Possible development of a nine passenger sport utility vehicle by Ford; Building of the Cadillac Catera in the United States; More news.

  • Lincoln plans new look for '03. Kranz, Rick // Automotive News;6/11/2001, Vol. 75 Issue 5934, p14 

    Reports on Lincoln Automotive's restyling of most of its product line for the 2003 model year. Retention of the style of 2002 Blackwood; Dropping of the Continental automobile during the 2002 model year.

  • Lincoln Mercury reduces prices.  // Automotive News;3/3/2003, Vol. 77 Issue 6027, p41 

    Presents several news briefs on developments in different parts of the world relating to the automobile industry as of March 3, 2003. Reduction in price of Lincoln LS V-6 sedan by Lincoln-Mercury Inc.; Access to proof that DaimlerChrysler AG misled shareholders about its 1998 merger; Decision...

  • Looking at the LS. McCormick, John // Automotive Manufacturing & Production;Jul99, Vol. 111 Issue 7, p24 

    Presents information on the Lincoln LS automobile from Ford Motors Co. Design features; Prices; Information on its production at Wixom, Michigan; Role of Ford executive Wolfgang Reitzle in its European market.

  • Lincoln still in search of its soul. Wilson, Amy // Automotive News;1/5/2004, Vol. 78 Issue 6074, p1 

    Lincoln Co. executives are wrangling over whether to adopt radical or reserved styling as they develop a lineup aimed at reviving the brand. Despite Ford Motor Co.'s financial troubles, executives promise five new or redesigned Lincolns in the next four years. Plans include a pickup, a sport...

  • Lincoln prepares to offer another pickup. Kranz, Rick // Automotive News;11/17/2003, Vol. 78 Issue 6067, p3 

    Automobile manufacturer Ford Motor Co. is developing a full-sized Lincoln pickup based off the re-designed Ford F-150 Crew Cab. The four-door Lincoln is expected to go into production in July 2005. While much of the sheet metal is expected to be shared with the Crew Cab, the Lincoln pickup's...

  • Ford investing in Mercury but its future not guaranteed. Krisher, Tom // South Texas Automotive Report;Mar2008, Vol. 10 Issue 6, p22 

    The article reports on the continuing investment of Ford Motor Co. in Mercury despite uncertainty over the product's future. It cites dealers' concern over the lack of exclusive new Mercury cars and at Ford's expectations to boost higher sales for the Lincoln luxury brand. In relation to this,...

  • How Lincoln Plans to Win in China. Winter, Drew // Ward's Auto World;May2014, Vol. 50 Issue 5, p10 

    The article reports on the plan U.S. automaker Ford to consider China's surging luxury market as a new frontier for its Lincoln brand. Topics discussed include the company's plan to introduce the MKZ midsize luxury sedan and the MKC, a small luxury cross/utility vehicle, a retail and financing...

  • Ford cuts Mark VIII price tag in Calif. Connelly, Mark // Automotive News;12/12/1994, Vol. 69 Issue 5582, p1 

    Reports on Lincoln-Mercury's addition of equipment on the Mark VIII and price cuts in California. Lincoln's use of California as a test bed to discover if a price cut will force expansion of the luxury coupe segment; Explanation for the Mark VIII strategy; Base price of Mark VIII.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics