TITLE

Univision not high on tech

AUTHOR(S)
Riddell, Robert; Sutter, Mary
PUB. DATE
May 2006
SOURCE
Daily Variety;5/18/2006, Vol. 291 Issue 34, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on issues and topics concerning the use of multiple platforms in media advertising. While Spanish-language media conglomerate show off its ability to serve advertisers in multiple platforms, Univision Inc. has its concentration elsewhere, according to Univision president Ray Rodriguez. Rodriguez added that such matter is not a big priority for the company.
ACCESSION #
20870590

 

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