Marx: Let Viewers Pick

Hearn, Ted
May 2006
Multichannel News;5/15/2006, Vol. 27 Issue 20, p30
Focuses on the recommendation from U.S. Federal Communications Commission chief economist Leslie Marx for parents to have the option to buy only those cable channels they deem appropriate for their families in an a la carte selection process. Purpose of the a la carte selection; Suggestion from Marx to allow consumer choice to be the factor that regulates programming content in the cable television industry; Opposition of the National Cable & Telecommunications Association to a government-mandated a la carte.


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