May 2006
Multichannel News;5/15/2006, Vol. 27 Issue 20, p28
Presents the results of the Cable & Telecommunications Association for Marketing study titled "Tracking Study, Wave III," conducted by Knowledge Networks/SRI. Role of new technology in improving the television viewing experience; Increase in the percentage of television viewers who indicated continued confusion with new technology choices; Growth of appointment viewing even with the steady adoption of time-shifting digital video recorders.


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