TITLE

Networks Bolster Fare For Multiple Platforms

AUTHOR(S)
Clemens, Luis
PUB. DATE
May 2006
SOURCE
Multichannel News;5/15/2006, Vol. 27 Issue 20, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the efforts of several Hispanic television networks to extend content to multiple platforms, particularly video on demand (VOD). Availability of the programming of Spanish-language children's network Sorpresa in Internet protocol television, VOD and mobile telephones; Advantage of VOD according to Comcast Spotlight director of multicultural sales Phillip Woodie; Use of streaming media by Hispanic broadcast and cable networks such as Telemundo and GolTV on their own Internet sites to reach additional viewers.
ACCESSION #
20854511

 

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