Networks Bolster Fare For Multiple Platforms

Clemens, Luis
May 2006
Multichannel News;5/15/2006, Vol. 27 Issue 20, p26
Focuses on the efforts of several Hispanic television networks to extend content to multiple platforms, particularly video on demand (VOD). Availability of the programming of Spanish-language children's network Sorpresa in Internet protocol television, VOD and mobile telephones; Advantage of VOD according to Comcast Spotlight director of multicultural sales Phillip Woodie; Use of streaming media by Hispanic broadcast and cable networks such as Telemundo and GolTV on their own Internet sites to reach additional viewers.


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