Univision, Ratings Put Spin On Hispanic Upfront

Clemens, Luis
May 2006
Multichannel News;5/15/2006, Vol. 27 Issue 20, p19
Focuses on the outlook for the Hispanic television sector with the impending sale of Univision Communications Inc. and the move of Univision and Telemundo television networks from the Nielsen Hispanic Television Index to the Nielsen Television Index. Efforts of media buyers to oppose the use of mainstream audience-measurement service utilized by the English-language network as the basis for buys in the upfront; Expansion plans of Telemundo; Opportunity for growth in the Spanish-language cable television sector.


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