TITLE

INFLATING INNERTUBE

AUTHOR(S)
Learmonth, Michael
PUB. DATE
May 2006
SOURCE
Daily Variety;5/5/2006, Vol. 291 Issue 24, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of Innertube, an advertising-supported broadband channel from CBS Broadcasting Inc. It is designed to attract younger viewers and online advertisement to the network. Wide promotion for the channel will be made on CBS station. Shows developed for the Internet, library shows, pending talks with local stations, and primetime shows will be provided in the channel.
ACCESSION #
20854175

 

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