Fritz, Ben; McNary, Dave; Frater, Patrick
May 2006
Daily Variety;5/5/2006, Vol. 291 Issue 24, p1
Trade Publication
The article reports on the blockbuster film "Mission: Impossible III" which starred Tom Cruise, presented by the Paramount Picture Corp. and released by the new marketing team headed by Rob Moore in May 2006. The film is the fourth widest debut that hit 4,054 play dates compared to the second part that has less than 400 with a total gross of 57.8 million dollars on the first three days as it opened in the Memorial Day weekend in 2000. The executives of Paramount are hopeful to break 60 million dollars.


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