Eurostar signs up Da Vinci sponsors

May 2006
Travel Weekly: The Choice of Travel Professionals;5/5/2006, Issue 1819, p18
Trade Publication
This article reports that Eurostar has announced three trade sponsors as part of its £5 million campaign to boost tourism to Paris, France, following the release of the film "The Da Vinci Code." Lastminute.com, Thomson and Leisure Direction will be the key trade sponsors and will have access to exclusive Eurostar promotions and deals. The film is due for release on May 19, 2006, and the promotion will run until the end of June. Eurostar also has a consumer campaign featuring the Eurostar Quest.


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