TITLE

Eurostar signs up Da Vinci sponsors

PUB. DATE
May 2006
SOURCE
Travel Weekly: The Choice of Travel Professionals;5/5/2006, Issue 1819, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that Eurostar has announced three trade sponsors as part of its £5 million campaign to boost tourism to Paris, France, following the release of the film "The Da Vinci Code." Lastminute.com, Thomson and Leisure Direction will be the key trade sponsors and will have access to exclusive Eurostar promotions and deals. The film is due for release on May 19, 2006, and the promotion will run until the end of June. Eurostar also has a consumer campaign featuring the Eurostar Quest.
ACCESSION #
20842966

 

Related Articles

  • Eurostar in £7m web competition.  // Marketing (00253650);5/4/2006, p5 

    This article reports that Eurostar is running a £7m campaign, its first outside Europe, to back its association with the forthcoming film "The Da Vinci Code." An online competition entitled "The Eurostar quest," intended to find the world's best code-cracker, begins in the first week of May...

  • Codes, clues and rich-media monks.  // Campaign;6/9/2006, Issue 23, p14 

    The article presents information on a marketing strategy adopted by Eurostar to create an interest among people for the film "The Da Vinci Code." The strategy was to take all the mystery, intrigue, clues and code-cracking of the film and translate them into an actual experience for people. The...

  • Forget Lewis Hamilton, the Grand Prix really worth winning is awarded to a UK agency for the first time.  // Marketing Week;11/1/2007, Vol. 30 Issue 44, p16 

    The article reports on the awards won by Space, an integrated marketing agency from Great Britain, at the Marketing Agencies Association Worldwide (MAAW) Globe Awards in Las Vegas, Nevada. Space received six awards for the campaigns that promoted Eurostar's partnership with the release of the...

  • 'Code' coin even shinier. McNary, Dave // Daily Variety;5/23/2006, Vol. 291 Issue 37, p1 

    The article reports on the gross overseas sales of the film "The Da Vinci Code," which surpassed the estimates made by Sony Pictures Inc. This was observed after the record-setting opening gross worth 154.7 million dollars at 12 thousand plus playdates. According to sources, most of the...

  • Da Vinci 'to fuel Paris bookings'  // Travel Trade Gazette UK & Ireland;5/5/2006, Issue 2715, p24 

    The article reports that Eurostar has advised travel agents to use the film "The Da Vinci Code," to sell more package tours to Paris, France.

  • Eurostar's Da Vinci Code special. Perren, Brian // Modern Railways;Jul2006, Vol. 63 Issue 694, p64 

    Focuses on the special charter train journey from London, England to Cannes, France launched by Eurostar to promote the film "The Da Vinci Code." Key features of the charter train journey; Reason behind Eurostar's interest in the film; Components of the promotional strategy offered by Eurostar...

  • THE EDITOR'S DESK. Whitaker, Mark // Newsweek;12/26/2005, Vol. 146/147 Issue 26/1, p10 

    This article presents a forward to the Dec. 26, 2005 issue of "Newsweek," focusing on inside look at the motion picture "The Da Vinci Code."

  • Culture Trends.  // MediaWeek;5/29/2006, Vol. 16 Issue 22, preceding p20 

    A chart of box office hits movies, including The Da Vinci Code and Poseidon, for the week ending May 21, 2006 is presented.

  • Eurostar full steam ahead with The Da Vinci Code. Lamb, Vickie // Precision Marketing;5/26/2006, Vol. 18 Issue 30, p12 

    The article reports on the partnership of Eurostar with the film "The Da Vinci Code" as a part of a global marketing campaign. The initiative was devised by Space and is based on a competition in which people can register their details at www.jointhequest.com before joining the 16 puzzle-solving...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics