Peeling Back the Layers on Innovation

Aaker, David
May 2006
Brandweek;5/1/2006, Vol. 47 Issue 18, p24
Trade Publication
The article discusses the need of companies to gain image credit for developing innovative organization and a flow of innovative products. There are several factors that are driving perceived innovativeness such as the heritage of imagination. Patent sharing is one of the ideas that innovative firms used to foster innovation. It is said that most innovative companies have put resources and skills into brand building.


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