The Changing Colors of Content

Marek, Sue
May 2006
Wireless Week;5/1/2006, Vol. 12 Issue 10, p6
Trade Publication
The article focuses on the off-portal content sales strategy offered by the BREW technology of Qualcomm Internet Services to mobile operators. BREW started as an end-to-end platform that helped mobile operators control the mobile content ecosystem. The technology manages the developer channel and handles back-office details such as billing and settlement. Qualcomm has added marketOne, a technology which provides hosted, scalable content delivery and settlement services into their offerings. MarketOne's customers include Rural Cellular Corp. and Alaska Communications System. INSET: Other Player Step Up.


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