TITLE

The Changing Colors of Content

AUTHOR(S)
Marek, Sue
PUB. DATE
May 2006
SOURCE
Wireless Week;5/1/2006, Vol. 12 Issue 10, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the off-portal content sales strategy offered by the BREW technology of Qualcomm Internet Services to mobile operators. BREW started as an end-to-end platform that helped mobile operators control the mobile content ecosystem. The technology manages the developer channel and handles back-office details such as billing and settlement. Qualcomm has added marketOne, a technology which provides hosted, scalable content delivery and settlement services into their offerings. MarketOne's customers include Rural Cellular Corp. and Alaska Communications System. INSET: Other Player Step Up.
ACCESSION #
20838296

 

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