Soft Placement

Grala, Alyson
May 2006
License!;May2006 Plugged In, pS18
Trade Publication
The article discusses the demands of in-game advertising. McDonald's and Intel made a multimillion dollar product placement campaigns with Electronic Arts in the Internet version of The Sims. According to Jeffrey Dickstein, sales manager of Ubisoft Strategic Sales, the hard-coded placement which works in all platforms, should be the primary concern before a storyline since it is already integrated with the gameplay itself.


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