TITLE

Playing to Win

AUTHOR(S)
Grala, Alyson
PUB. DATE
May 2006
SOURCE
License!;May2006 Plugged In, pS16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the current high demands of video games in the market. According to Shane Kim, general manager of Microsoft, they will be increasing their shipments of their Xbox 360s by June. Based on the statement made by David Luner, vice president for licensing of FreMantleMedia, new platforms in video games are the major driver of software sales. Luner announced their plans in releasing console-based games associated with the American Idol and Family Feud.
ACCESSION #
20810129

 

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