Playing to Win

Grala, Alyson
May 2006
License!;May2006 Plugged In, pS16
Trade Publication
The article discusses the current high demands of video games in the market. According to Shane Kim, general manager of Microsoft, they will be increasing their shipments of their Xbox 360s by June. Based on the statement made by David Luner, vice president for licensing of FreMantleMedia, new platforms in video games are the major driver of software sales. Luner announced their plans in releasing console-based games associated with the American Idol and Family Feud.


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