Grala, Alyson
May 2006
License!;May2006 Plugged In, pS6
Trade Publication
The article discusses the development in the video game products of Sega. According to Robert Leffler, Sega of America's licensing and merchandising manager, the success of Sonic video games also by Sega is due to the first two Sonic series. Another success under the name of Sega is the world's first electronic handheld Happy Meals program at McDonald's. Over 60 million premiums were purchased. They recently collaborated with 4Kids Home Video to release Sonic Riders. INSET: Fast Facts.


Related Articles

  • The next video game war.  // Playthings;Jan2001, Vol. 99 Issue 1, p72 

    Focuses on competition among home video game equipment firms. Release of Sega of America Inc.'s Dreamcast and Sony Corp.'s PlayStation 2; Projected release of Nintendo's GameCube and Microsoft's Xbox in 2001; Sega's emphasis on online interactive entertainment; Battle between Sony and Microsoft...

  • Sega, Sony ink Cross-Platform Game-Play Pact.  // TWICE: This Week in Consumer Electronics;6/11/2001, Vol. 16 Issue 14, p10 

    Focuses on Sega of America and Sony Electronics's plan to enable users of Sega's Dreamcast console to connect online with users of Sony's PlayStation 2 consoles for cross-platform game play. Industry's first trial in cross-console networking; Sega's decision give up on its console business;...

  • Videogames see another hot year. Horton, Cleveland // Advertising Age;1/21/1991, Vol. 62 Issue 3, p55 

    This article reports that the U.S. video game industry is preparing to see another year of surging sales in 1991. Nintendo of America announced a 27 percent gain in sales. Sega of America tripled its advertising budget for the first half of 1991. Atari Corp. introduced a repackaged version of...

  • Zapping the recession. Horton, Cleveland // Advertising Age;1/20/1992, Vol. 63 Issue 3, p56 

    The article reports on videogame makers Nintendo of America and Sega of America's ambitious marketing plans for 1992. Both companies' sales projections call for significant growth, even in the face of a protracted economic recession. They expect sales to reach nearly $6 billion, and pledge a...

  • GAME GRRL.  // Dolly;Aug2008, Issue 454, p133 

    The article reviews several video games, including Beijing 2008 from Sega and SingStar Volume 2 for Playstation 3.

  • Rome Total War Gold Edition. Dy, Bernard // Military History;Jul/Aug2006, Vol. 23 Issue 5, p64 

    The article reviews the computer game Rome Total War Gold Edition developed by Sega of America Inc.

  • New & Future Releases.  // Children's Technology Review;11/1/2008, Vol. 16 Issue 11, p14 

    The article reviews several video games including Animal Paradise developed by Empire Interactive Ltd., Boogie Superstar manufactured by Electronic Arts Inc. and Bleach: Dark Souls introduced by Sega of America Inc.

  • Video Vault.  // License!;Jan2007, Vol. 9 Issue 12, p11 

    The article reports developments related to video games industry. Sierra Entertainment has developed Eragon for the Xbox 360, PS2, Xbox, and PC. Sega of America Inc. and Sega Europe Ltd. have contracted with New Line Cinema and Scholastic Media for the creation of a video game content based on...

  • Sonic the Hedgehog lights up all three Sega systems.  // Playthings;Dec93, Vol. 91 Issue 12, p38 

    Features Sega America's video game products. Debut of `Sonic Spinball' for the Genesis, `Sonic Chaos' for Game Gear and `Sonic CD' for the Sega CD; `Disney's Aladdin' as a joint venture between Walt Disney Software and Virgin Games; Retail price; Games available for the Sega CD and Game Gear;...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics