Editor's Note

Grala, Alyson
May 2006
License!;May2006 Plugged In, pS3
Trade Publication
The article reflects on the new video game technology called E3. Companies such as McDonald's and Nike are actively making respective products visible on these video games. Based on the research made by the Nielsen Entertainment, game developers discuss possible business ventures to the highest bidder. According to the reports gathered by the author, U.S. is bridging the gap in terms of wireless technology to other countries including Europe and Asia.


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