TITLE

Licensology: The Right Licensing Partners

AUTHOR(S)
Seltzer, Stu
PUB. DATE
May 2006
SOURCE
License!;May2006, Vol. 9 Issue 4, p148
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the due diligence activities which should be undertaken in looking for licensing partners. The bank and retail references, credit reports, and other licensor references should be examined. The licensee's dealings with other licensors should be looked into. The hiring of licensing consultants is recommended.
ACCESSION #
20810117

 

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