Licensology: The Right Licensing Partners

Seltzer, Stu
May 2006
License!;May2006, Vol. 9 Issue 4, p148
Trade Publication
The article presents the due diligence activities which should be undertaken in looking for licensing partners. The bank and retail references, credit reports, and other licensor references should be examined. The licensee's dealings with other licensors should be looked into. The hiring of licensing consultants is recommended.


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