BestPractices: Marketing & Merchandising

Molaro, Regina
May 2006
License!;May2006, Vol. 9 Issue 4, p146
Trade Publication
The article discusses the means by which merchandisers can link brands and consumers. Audiobrain, an audio-branding company, urges companies to blend sound and music to mold the brand experience. More than visual presentations, sound is able to infuse an emotional bond between the person and the brand.


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