TITLE

BestPractices: Marketing & Merchandising

AUTHOR(S)
Molaro, Regina
PUB. DATE
May 2006
SOURCE
License!;May2006, Vol. 9 Issue 4, p146
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the means by which merchandisers can link brands and consumers. Audiobrain, an audio-branding company, urges companies to blend sound and music to mold the brand experience. More than visual presentations, sound is able to infuse an emotional bond between the person and the brand.
ACCESSION #
20810116

 

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