Book Value

Grala, Alyson
May 2006
License!;May2006, Vol. 9 Issue 4, p142
Trade Publication
The article discusses the marketing challenges facing publishers, licensors and agents in adapting the traditional publishing business to today's consumer steeped in multimedia. The main challenge is how to get the people reading and maintain robust profits, given the consumer's exposure to alternative tools, such as digital media and publishing. INSET: BEA Briefs.


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