TITLE

Book Value

AUTHOR(S)
Grala, Alyson
PUB. DATE
May 2006
SOURCE
License!;May2006, Vol. 9 Issue 4, p142
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the marketing challenges facing publishers, licensors and agents in adapting the traditional publishing business to today's consumer steeped in multimedia. The main challenge is how to get the people reading and maintain robust profits, given the consumer's exposure to alternative tools, such as digital media and publishing. INSET: BEA Briefs.
ACCESSION #
20810115

 

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