Thinking Big

Freifeld, Lorri
May 2006
License!;May2006, Vol. 9 Issue 4, p26
Trade Publication
The article reports on the efforts of Sony Pictures Consumer Products (SPCP) to license "It's a Big World," for preschool TV programming. Curriculum and content are being developed by scientific advisors and educators. For the series, SPCP has designated Fisher-Price U.S. as master toy licensee. PBS will be the official broadcast partner and will launch its own marketing plans for the program. INSETS: Cast of Characters;Air Time.


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