TITLE

Agencies left in cold as marketers expand online

AUTHOR(S)
Williamson, Debra Aho
PUB. DATE
July 1999
SOURCE
Advertising Age;7/26/1999, Vol. 70 Issue 31, ps26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article discusses the decision of several marketers to look for a company that will develop their Web sites. As marketers turn their attention toward electronic commerce and begin to integrate Web and traditional business, they're relying less on the two types of companies that everyone thought would duke it out to dominate the business of building Web sites: interactive shops and traditional ad agencies. These days, Internet business strategy comes in all shapes and sizes, and from all corners. Jupiter Communications identifies no fewer than eight categories of Web development expertise, ranging from Web-hosting companies to systems integrators to consultancies.
ACCESSION #
2080653

 

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