Watching the e-parade

Riedman, Patricia; Gilbert, Jennifer
July 1999
Advertising Age;7/26/1999, Vol. 70 Issue 31, ps20
Trade Publication
This article focuses on the difficulties faced by a general shop's Web division in competing against interactive specialists. Analysts, industry watchers and even some big agencies agree that old-line agencies' early inaction may be costing them dearly now. While some believe the chance to get a share of interactive is just getting started, others think it might already be too late, with the major players already in place. The article also presents the top U.S. advertising agencies' interactive units and surveyed 52 of their clients about the quality of work they were receiving.


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