Interactive 100 revenue hits $1.28 billion

Johnson, Bradley
July 1999
Advertising Age;7/26/1999, Vol. 70 Issue 31, ps4
Trade Publication
This article provides information on the Interactive 100 of the Advertising Age, a comprehensive list of interactive agencies, consultants and professional service companies that develop Internet advertising, web sites and interactive marketing strategies. The Interactive 100 generated $1.28 billion in revenue in 1998. The list includes a number of publicly traded players that have rolled up acquisitions under the parent's brand. The common element on the list is diversity, it ranges from tech-savvy consultants and independents to units of major traditional agencies.


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