USWeb/CKS tops Ad Age ranking

Johnson, Bradley
July 1999
Advertising Age;7/26/1999, Vol. 70 Issue 31, ps3
Trade Publication
This article focuses on USWeb/CKS, which was chosen as the number one player in the first Advertising Age Interactive 100 ranking of the largest interactive marketing agencies in 1999. The merger of the two companies brought together two complementary, tech-savvy players: USWeb, a provider of Internet business technology services, and CKS, an experienced provider of creative services. The combined entity has the management, scale and capabilities to deliver. The company's strongest suit is strategy, with other strengths including technical prowess and the ability to manage old and new media.


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