TITLE

Muscadet casks off

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
July 1999
SOURCE
Advertising Age;7/26/1999, Vol. 70 Issue 31, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on an experiential marketing campaign being launched by the Nantes Wine Bureau of France in 1999. Striving to raise awareness of its Muscadet Sur Lie white wines from the western Loire region, the bureau has created a re-enactment of the French Impressionist art movement by outfitting a 19th century ship with costumed crew and entertainers from the period to showcase its products. The Impressionist Moments promotion was the brainchild of Christian Chabirand, director of the wine bureau.
ACCESSION #
2080622

 

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