Without great work, then nothing else really matters

Rosenshine, Allen
July 1999
Advertising Age;7/26/1999, Vol. 70 Issue 31, p25
Trade Publication
This article discusses the challenges faced by the advertising industry as of 1999. The industry has far more important issues to face than whether the agencies are seen by the clients as partners or vendors. Agencies must get back to worrying about the quality of their work and by the work, it does not mean just the traditional media of television, radio or print. The work is all forms of communication the agencies provide to their clients. It is everything they create that defines and distinguishes the clients' brands.


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