TITLE

Interactive 100 sets new stage

PUB. DATE
July 1999
SOURCE
Advertising Age;7/26/1999, Vol. 70 Issue 31, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the Interactive 100 Special Report in the July 26, 1999 issue of Advertising Age, which provides information about the boom in interactive marketing agencies in the U.S. The number 1 player on the Interactive 100, USWeb/CKS Corp., is looking to buy some traditional agency hot shops. USWeb/CKS believes what a few smart traditional agencies already have learned: Part of the future must involve integrating traditional advertising with interactive marketing. The Internet is changing all the rules. The Special Report looks at how marketers are choosing partners to tie together communications, electronic commerce and business processes.
ACCESSION #
2080618

 

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