SeaEscape ads ridicule suit by rival Carnival

Blank, Christine
July 1999
Advertising Age;7/26/1999, Vol. 70 Issue 31, p18
Trade Publication
This article reports on a lawsuit filed against SeaEscape Cruises by Carnival Cruise Lines Inc., in an attempt to stop its use of the tagline SeaEscape to a ship full of fun since the Carnival long has used the trademarked phrase The fun ships in advertising and marketing. It accused SeaEscape of copyright infringement, alleging SeaEscape's slogan would confuse travelers who would perceive an association between the two. SeaEscape and its advertising agency, G&L Group in Fort Lauderdale, Florida, responded with a new advertising campaign poking fun at Carnival's lawsuit. The new bleep advertisements are a way to respond to Carnival's attack by making fun of it.


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