TITLE

FTC may ask for curbs on 'profiling.'

AUTHOR(S)
Teinowitz, Ira; Gilbert, Jennifer
PUB. DATE
July 1999
SOURCE
Advertising Age;7/26/1999, Vol. 70 Issue 31, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on a possibility of seeking a privacy legislation to limit Web marketers' ability to join personal information to profile and target advertisements without consumers' knowledge by the U.S. Federal Trade Commission (FTC). The FTC said it would join with the U.S. Department of Commerce to conduct a public workshop on online profiling. Behind the moves are the growth of tracking databases and some concern that consumers do not have sufficient information about how their Web surfing is being tracked or what is being done with the information.
ACCESSION #
2080589

 

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