FTC listens on kids' online privacy

Teinowitz, Ira; Gilbert, Jennifer
July 1999
Advertising Age;7/26/1999, Vol. 70 Issue 31, p16
Trade Publication
This article focuses on the decision of the U.S. Federal Trade Commission to issue an October 1999 deadline for final rules on the Internet, kids' Web sites, and privacy issues. The law requires commercial sites aimed at children under 13 to seek verifiable parental consent to collect or post personally identifiable information, including a child's e-mail address, though a site can reply to child's request for a specific e-mail or send a newsletter. Marketers and media companies urged the agency to take a sliding-scale approach to the requirement, with the extent to which sites have to verify determined by what use the sites make of the information.


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