Seattle Pacific sets Valente men's jeans, readies Reunion ads

Cardona, Mercedes M.
July 1999
Advertising Age;7/26/1999, Vol. 70 Issue 31, p12
Trade Publication
This article focuses on the launching of a version of famous jeans for males for the 1999 holiday season by Sergio Valente in the U.S. The apparel will be available in many of the same upscale department stores and specialty stores that now carry the women's line. There are no plans to advertise the men's line until fall 2000, when the full collection reaches stores. Current print advertisements for Sergio Valente's women's line were created by Toth Design & Advertising in Concord, Massachusetts, which is expected to handle the men's line.


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