TITLE

Ford eyes global ads linking brands

AUTHOR(S)
Guilford, Dave
PUB. DATE
July 1999
SOURCE
Advertising Age;7/26/1999, Vol. 70 Issue 31, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the plan of Ford Motor Co. to weigh a corporate identity campaign that would break in late 1999 in North America, Europe and Asia. The campaign would tie in with efforts begun at the North American International Auto Show at which Ford broke precedent to show its various brands in an integrated display. Because the creative would be shown in diverse markets, the advertisements may not show many specific vehicles. Connecting brands in advertising could serve internal goals by prodding divisions to differentiate brands more clearly.
ACCESSION #
2080584

 

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