TITLE

3M calls on Agency.com to expand Web plan

AUTHOR(S)
Gilbert, Jennifer
PUB. DATE
July 1999
SOURCE
Advertising Age;7/26/1999, Vol. 70 Issue 31, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the selection of Agency.com Ltd. by Minnesota Mining and Manufacturing (3M) Co. to help guide its plan to sell a variety of products directly to consumers and businesses via the Web without disrupting its relationships with distributors and retailers in the U.S. Agency.com will work with 3M corporate marketing to develop a strategy of online brand-building and electronic commerce development. 3M said it chose Agency.com over five other finalists because of its international presence, strong client base and its seeming ability to work well with 3M's employees and culture.
ACCESSION #
2080543

 

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