TITLE

Kellogg decides to unload ailing bagel brand Lender's

AUTHOR(S)
Pollack, Judann
PUB. DATE
July 1999
SOURCE
Advertising Age;7/26/1999, Vol. 70 Issue 31, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the decision of Kellogg Co. to sell its Lender's bagel business, founded by Murray Lender, just three years after acquiring it for $445 million in 1996. Kellogg's decision to unload Lender's underscores the difficulty of building the frozen bagel category, particularly since it comes at a time when the marketer's strategy is to build its breakfast business beyond cereals. Industry observers said frozen bagels have been hurt by the wide availability of bagel shops and the more convenient in-store option of a fresh bagel from the supermarket bakery. J. Walter Thompson USA Inc. is Lender's agency but the newcomer shop on Kellogg's roster, Martin Agency in Richmond, Viriginia, was given an unidentified Lender's project in 1999.
ACCESSION #
2080540

 

Related Articles

  • EGGO. J. S. // Fortune;10/31/2005, Vol. 152 Issue 9, p166 

    Looks at how Kellogg's Eggo brand frozen waffles have kept pace with modern eating habits since their introduction in 1936. Comments from editor, David Wellman; How Eggo added 12 new flavors; Other non-waffle products with the Eggo name, such as Toaster Muffin Delights; Eggo's appeal to children...

  • Chillin' out. Schafer, Romy // Snack Food & Wholesale Bakery;Jun2014, Vol. 103 Issue 6, p86 

    The article offers brief information on several frozen baked products including the Chessecake from the company Edwards Desserts, the Whole Grain Texas Toast from the company New York Brands, and the Bites line of snacks from the company Eggo.

  • new products.  // Frozen Food Age;Jun2008, Vol. 56 Issue 11, p9 

    The article evaluates several frozen foods, including Earth Best Kidz Baked Chicken Nuggets, Stouffer's Easy Express multi-serve entrees from Nestle Prepared Foods Co. and Eggo Bake Shop Swirlz from Kellogg Co.

  • Supremacy gained by repositioning bagel for America's breakfast table. Higgins, Kevin // Marketing News;8/6/1982, Vol. 16 Issue 3, p4 

    The article presents an interview with Murray Lender, president of Lender's Bagel Bakery, a family-owned operation based in West Haven, Connecticut. According to him, the company has averaged 20% annual growth since its founding in 1927. In a day, the bakery produces over 1.5 million bagels and...

  • Kellogg Acquires Egypt's Mass Food Group for $50 Million.  // Nutraceuticals World;Nov2015, Vol. 18 Issue 9, p16 

    The article reports on the acquisition of Cairo, Egypt-based family-owned cereal company Mass Food Group by food manufacturing company Kellogg Co.

  • Kellogg buys Pringles.  // TCE: The Chemical Engineer;Mar2012, Issue 849, p6 

    The article reports on the purchase by Kellogg of Procter and Gamble's Pringles snack business for 2.7 billion U.S. dollars.

  • Kellogg jobs to go in wake of Ferrero asset deal. Best, Dean // Aroq - Just-Food.com (Global News);6/18/2019, pN.PAG 

    The article informs that Kellogg multinational food manufacturing company, Kellogg is to cut jobs from its operations in North America in the wake of the sale of its subsidiary to Ferrero. Topics include sustainable growth plans of the firm; company's filing with the U.S. Securities and Exchange...

  • Kraft Foods Inc. Dwyer, Ann // Crain's Chicago Business;11/25/96, Vol. 19 Issue 48, p26 

    Looks at the sale of the Lender's Bagels division of Kraft's bakery business to Kellogg Company of Battle Creek, Michigan. Cost of the acquisition.

  • The Sweetest SEASON. Riell, Howard // Frozen Food Age;Sep2001, Vol. 50 Issue 2, p42 

    Reports on the strong sales of frozen pies. Supermarket sales for the total pie business for 12 months ending June 17, 2001; Increase in sales of Mrs. Smith's brand; Factor that affected the frozen cake category.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics