TITLE

CBS tries to win younger audiences for fall show lineup at AMC theaters

AUTHOR(S)
Ross, Chuck
PUB. DATE
July 1999
SOURCE
Advertising Age;7/26/1999, Vol. 70 Issue 31, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the efforts of CBS television (TV) network to win younger audience for fall show lineup at AMC theaters in the U.S. The TV network will link with Coca-Cola Co. and AMC Theaters to promote its fall lineup of shows. Every Coca-Cola brand sold in an AMC theater will come with a 24-page CBS booklet attached to a new beverage lid created by Strategic Integration in North Hollywood, California. The integrated promotion that will run in about 2,000 theaters nationwide also includes point-of-purchase materials and on-screen slides. Another element of the promotion is a national Grin & Win sweepstakes featuring a trip to Los Angeles and a backstage pass to the Everybody Loves Raymond set.
ACCESSION #
2080539

 

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