TITLE

Milk groups add nutrition pitch in plan for 2000

AUTHOR(S)
Pollack, Judann; Cuneo, Alice Z.
PUB. DATE
July 1999
SOURCE
Advertising Age;7/26/1999, Vol. 70 Issue 31, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the strategy behind the U.S. milk industry's Year 2000 campaign integrating dairy farmers' and processors' advertising budget. The campaign represents the first television work on the account by agency Bozell Worldwide Inc. in New York City. The Bozell advertisements will humorously project the chaotic results of what will happen to consumers without milk's nutrients. Several executions are planned--aimed at different target groups, including kids, teens and women--pointing up different consequences of not drinking milk, from osteoporosis to low bone-mass density.
ACCESSION #
2080536

 

Related Articles

  • 3Q 2012 Short-Form DRTV Billings Battle to Break Even. Haire, Thomas // Response;Feb2013, Vol. 21 Issue 5, p18 

    The article offers information on the Direct Response Television Marketing (DRTV) performance on the third quarter (3Q) of 2012. The article mentions that media advertisement from "Drug and Toiletry" category was the leading dollar gainer with a $67.3 million while the "Food and Beverage"...

  • Bozell Also Gets Milk, to Goodby's Consternation. Dawson, Angela; Linnett, Richard // Adweek Western Edition;10/11/99, Vol. 49 Issue 41, p8 

    Details the decision by the California Milk Processing Board to extend its print and radio advertising campaign to television (TV) with the help of advertising agency Bozell in New York. Comments by Jeff Goodby of advertising agency Goodby Silverstein and Partners who created the board's...

  • Adwatch. Alexander, David // Marketing (00253650);Aug2014, p1 

    The author discusses his appreciation of a television advertising campaign for supermarket company Aldi as of July 2014. Topics addressed include the advertisement's low-budget production, as well as differences between the Aldi campaign and advertising campaigns for other supermarkets. The...

  • TV ads at 60: how the formula has changed. Chahal, Mindi // Marketing Week (Online Edition);9/22/2015, p12 

    The article observes that emotional engagement and multichannel content have replaced product-driven advertisements (ads) in Great Britain as the television (TV) advertising in the country celebrates its 60th anniversary. Topics discussed include British TV advertising evolving from...

  • NBC's pod plan: Share top slots. Steinberg, Brian // Advertising Age;12/3/2007, Vol. 78 Issue 48, p3 

    The article focuses on television advertising strategy. It describes a strategy being used by the National Broadcasting Company Inc. (NBC) in which advertisements contain information about the television show being aired. The companies Sprint, Verizon Wireless, and American Express are mentioned...

  • Corona Extra Returns to The Beach in TV Campaign.  // Adweek;3/8/2004, Vol. 45 Issue 10, p6 

    The article reports that Corona Extra this week will launch a six-spot television campaign, backed by a $35 million budget, that features beach patrons grabbing more Coronas.

  • TV or not TV? Benady, David // Marketing (00253650);2/8/2012, p28 

    The article discusses the role of television (TV) advertising in the success for various consumer product brands, considering whether challengers to market leaders are able to succeed without TV advertising. The cost of sustaining television advertising campaigns is reviewed, noting the...

  • BEST USE OF NEW MEDIA FOR CONSUMERS.  // Campaign;11/30/2001 Supplement, p19 

    Presents the winners of the Best Use of New Media for Consumers category of the Campaign Media Awards 2001. Introduction of the full-screen animated commercials; Target markets; Features of the campaign.

  • Buyers predicting lackluster 4th-quarter scatter market. Atkinson, Claire // Advertising Age;8/23/2004, Vol. 75 Issue 34, p2 

    Forecasts the performance of the television scatter market for the fourth-quarter of 2004 in the U.S. Factors which affect the confidence of advertisers; Expectation on the advertising spending of companies; Industries that are establishing their brand through television advertising.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics