Biz hopes ride on new toys

Fritz, Ben
May 2006
Daily Variety;5/9/2006, Vol. 291 Issue 26, pA1
Trade Publication
The article focuses on the crisis the entertainment industry in the U.S. is facing in 2006. It presents Nielsen Media Research Inc.'s survey showing a decline of sales in the entertainment and media business. Activision Inc. CEO Bobby Kotick expressed his estimation of the growing rate for games after a few years. To confront such issue, the video game sector is in a transition period adopting new game models and reorganizing just to save cost.


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