TITLE

Biz hopes ride on new toys

AUTHOR(S)
Fritz, Ben
PUB. DATE
May 2006
SOURCE
Daily Variety;5/9/2006, Vol. 291 Issue 26, pA1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the crisis the entertainment industry in the U.S. is facing in 2006. It presents Nielsen Media Research Inc.'s survey showing a decline of sales in the entertainment and media business. Activision Inc. CEO Bobby Kotick expressed his estimation of the growing rate for games after a few years. To confront such issue, the video game sector is in a transition period adopting new game models and reorganizing just to save cost.
ACCESSION #
20798579

 

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