TITLE

Universal Studios not content to park at No. 2

AUTHOR(S)
Bing, Jonathan
PUB. DATE
May 2006
SOURCE
Daily Variety;5/9/2006, Vol. 291 Issue 26, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the appointment of David and Goliath agency to handle the advertising account of Universal Studios Hollywood in Los Angeles, California. Universal Hollywood has been ranked second next to Disneyland after experiencing 3.6 percent decline in the number of visitors in 2005. Universal Studios had already spent millions of dollars in promoting its theme park to recover from the loss.
ACCESSION #
20798510

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics