TITLE

ESPN's Mobile Trials

AUTHOR(S)
Becker, Anne
PUB. DATE
April 2006
SOURCE
Broadcasting & Cable;4/24/2006, Vol. 136 Issue 17, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the move of ESPN to reduce the price of its Mobile ESPN service since its introduction in October 2005. Cost of the handset when it was launched nationally in February 2006; Features of the phone including one-click access to game clips as well as a customizable scrolling ticker; Plan of Disney, parent company of ESPN to launch another mobile virtual network operator called Disney Mobile.
ACCESSION #
20794669

 

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