TITLE

Internet ad breaks

AUTHOR(S)
Goodman, Christina
PUB. DATE
April 2006
SOURCE
Brand Strategy;Apr2006, Issue 201, p58
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the significance and benefits of online advertising strategies for the entertainment and alcoholic beverage sectors in Great Britain. Online advertisements were effective in increasing brand impact, communicating messages and persuading audiences to purchase or try products or services. Data shows that entertainment and alcohol advertisements are the best online performers in generating the greatest impact on key metrics of brand awareness, message association, brand favorability and purchase consideration or intent.
ACCESSION #
20793210

 

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