Play, watch and listen as you go

Phillipson, Guy
April 2006
Brand Strategy;Apr2006, Issue 201, p52
Trade Publication
The article highlights the popularity of commercial podcast in marketing and media methods around the world. Podcasting is the process of creating audio or visual content to be downloaded from the internet to a portable digital player, and has shown prospects for business use. Podcasts provide opportunity for brand owners who want to reach an eager audience that has made a rational decision to download content.


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