TITLE

Call up and See Me some time

AUTHOR(S)
Oxby, Graeme
PUB. DATE
April 2006
SOURCE
Brand Strategy;Apr2006, Issue 201, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the launch of the Great Britain-based mobile operator 3's SeeMeTv service, which allowed mobile phone users to create mobile content. Through the service, subscribers on the 3 network can send in a video of their finest moment and then be paid every time it is viewed by other mobile users. The service also encourage customers to be more creative in making their videos and show more of their talents.
ACCESSION #
20793207

 

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