TITLE

Searching for a new direction

PUB. DATE
April 2006
SOURCE
Brand Strategy;Apr2006, Issue 201, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the emergence and popularity of search marketing strategies in the digital age, citing techniques and challenges with a cross-section of clued-up brands. There are external and internal search strategies using both in-house and agencies. Search strategies also work as direct response tools, and has brand medium functions. INSETS: Participants;Search Glossary.
ACCESSION #
20793205

 

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