Brand Stats: April

April 2006
Brand Strategy;Apr2006, Issue 201, p42
Trade Publication
The article provides market statistics regarding the popularity of various brands of jeans specifically in Europe as of April 2006. The existing data shows that, in market penetration terms, jeans achieved a high of 61 percent among men in France and a low of 49 percent among women in Great Britain. Germans were twice as likely to spend on jeans across the year than other nationalities, with the Spanish more likely to say they bought clothes for comfort, not style.


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